ThansCorner

I’m amazed every time I do a Google search for some local business and don’t find a website. Sometimes they have a Facebook page, and sometimes they have barebones information on Yelp, but that’s not enough. Even when I do find a company’s website, it’s pretty rare that it’s populated with enough of the right information.

Brick and mortar businesses may not think they need a web presence – but the internet is changing more and more of our culture, and they can’t afford to ignore these things:

1. At least a basic WordPress site with:

Address
Map
Phone number
Menu/Products – avoid a PDF if you can help it
About us – short paragraph
Hours

2. Facebook page

3. Google Analytics account set up to gather info about visitors

4. Yelp info up to date

5. Respond to negative reviews on Yelp

This post has some good tips on doing this properly: How companies should respond to negative reviews

6. Company profile on Google Maps

7. If you’re a service company – list your services on Thumbtack.com

Many of these things can be done by someone with very little web savvy. With a few hours of web design/development help, you can make your mark online and get a leg up on any competition in the area.

This entry was posted on Saturday, November 5th, 2011 at 11:11 am and is filed under Web Design, Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Digital era – Things every brick and mortar business needs to do

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